According to the Research and Markets study, the automation market is growing more and more, with an annual growth of 11.4%, reaching 83.7 billion euros in market value in the year 2023, expected to reach 93.1 billion euros at the end of 2024. This growth shows no signs of slowing down, with this sector expected to reach a total market value of 147.9 billion euros by 2028.
In this article, we will explore with you some of the main trends and opportunities in this sector to make your business more profitable.
Main Trends
Market trends are crucial for a business, they show the directions in which a market is moving.
The automation market is no exception. In addition to allowing you to focus more efforts on these areas with greater return potential and reduced investment risks, it helps to improve your customer’s experience.
These trends that we will share with you reflect changing customer needs and behaviors, which allows you to better understand the market and be at the forefront of automation.
Automatic glass doors
This is one of the most common automatisms we encounter in everyday life. In addition to being ideal for shopping malls, it is also quite common in hospitals, public buildings, airports and stations.
With the emergence and aftermath of the pandemic, concerns about hygiene intensified, leading many establishments to adopt this type of automation, reducing contact and drastically reducing the risk of disease transmission.
According to another study carried out by MarketResearch, this type of automation reached a market value of 4.2 billion euros in 2023, 5% of the total market value of automation that year.
These automatic doors have become a strong focus for large, medium and small stores.
Automatic Gates
With significant growth, especially in suburban areas, where people are looking for solutions that offer convenience, security and aesthetics for their homes, it is a great bet for those in the automation market.
Another study by Research and Markets shows that the market value of automatic gates reached 9.83 billion euros in 2023, a percentage of 11.7% of the total automation market.
Industrial and commercial environments are also investing heavily in this equipment, demanding more resistant and sophisticated automatic gates, capable of withstanding more intense traffic.
Make sure your business offers a diverse range of products and customization options. This can help you capitalize on this trend and suit all needs.
Access Control Devices
Concern about security in homes, commercial and business spaces is increasing and one of the most popular choices, especially for companies and condominium management, is the use of access control devices.
To understand the success of this range of products we must understand the benefits that these equipment offer.
In addition to an extra level of security, limiting access to unauthorized people in certain rooms, it allows owners to have access to a record of employees’ entries and exits, allowing them to check compliance with schedules.
Sustainable and Efficient Automations
With a growing concern for preserving the environment in today’s world, consumers are looking for automations that reduce energy consumption and consequently the associated costs, reducing the ecological footprint.
In this way, automation systems that offer more sustainable and effective solutions have increasingly gained a prominent place in the market.
TURBO barrier
An excellent example of these automations is the TURBO Barrier.
This barrier has a motor that stands out from the rest for its efficiency, requiring less maintenance and offering a longer useful life.
These are differentiating characteristics that customers look for in this type of product.
KIT APOLO
It is no longer news that solar panels are a trend and the most used renewable energy in homes.
These have a series of benefits, as is the case with the KIT APOLO, offering a reduced cost and environmental preservation, in addition to being possible to install anywhere.
Blinds and Shutters
Devices such as automatic blinds and shutters are becoming a trend due to the variety of benefits they bring to consumers’ lives.
- Energy savings – Reduction in electricity bills, reduction in greenhouse gas emissions, reduction in air pollution and energy dependence
- Accessibility – Possibility of programming opening and closing times using a remote control or a smartphone
- Aesthetics – Provides the environment with a good appearance
Automatic blinds and shutters also contribute to the security of homes. When someone travels or is away for some time, it is possible to program them to open in the morning and close at night, simulating the presence of people at home.
These types of products have been an extra help for people who travel constantly, because they are a way of deterring potential thieves and, at the same time, helping with air circulation in the house.
All these factors are making this range of products a very strong trend.
Read also» 6 reasons to choose automatic and intelligent blinds and shutters
Market opportunities
The automation market also presents a fertile field of opportunities due to the growing demand for solutions within this market.
We will show you the main opportunities you can take advantage of to improve and expand your business in the automation market.
Audience Growth and New Markets
The automation market has seen an increase in customers interested in automating their environments, whether residential, commercial or industrial.
In regions where automation is a relatively new concept, promising opportunities arise for companies wanting to explore this growing market.
An effective strategy if you want to enter these places and take advantage of the growth in this market, is to invest in content to educate consumers, clearly explaining how automation can improve people’s daily lives.
Consumer education is essential to overcome resistance and lack of knowledge, showing how automation can simplify daily tasks and offer comfort and safety.
Virtual Assistants
Virtual assistants are already quite common tools today.
Devices like Alexa and Google Assistant are gaining popularity thanks to the simplicity of use they provide, especially in home environments. If your automation systems are compatible with these virtual assistants, you will gain a competitive advantage over your competitors.
By allowing your automations to connect to these assistants, your products become more convenient and attractive in the eyes of consumers who use these assistants. This also makes it possible to create new experiences for your customers, who can control various commands just with their voice.
Due to the market in general being increasingly oriented towards innovation and customer experience, the ability to integrate with virtual assistants is a differentiator that can boost your business.
The future of automation
The growth of this sector is and will continue to rise, due to all the points we mentioned throughout the article. We believe that your business can achieve great evolution by investing in these trends and opportunities that, in addition to being part of the present, will certainly be in the future of this sector.
If you want to take your business to a higher level than your competition, we have the solution for you: Become a Motorline partner, you will have access to more than 500 products, ongoing training, fast deliveries and much more.
Find out more here.
